Working alongside Cake Shop Media, Cognitiv trained custom algorithms on deterministic purchase data combined with audience segmentation. The model continued to learn and sharpen over the course of the campaign, while Cake Shop Media steered it with proprietary brand and category insights, pairing AI with human strategy to drive stronger results. Sales lift was measured through a partner able to report across retailers where Yes Way Rosé sells, rather than a single-retailer subset. The campaign reached nearly seven million people across audio, display, online video, and connected TV (CTV).