Building AudienceGPT™: A Breakthrough in Dynamic Audience Creation

Cognitiv Blog

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‍Deeper Dives

Dive deeper into the latest insights, trends and expert opinions on deep learning, as it continues to transform marketing.
September 23, 2026
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Maddie Michowski
What Does a Hotel Traveler Do the Hour Before Booking?
In the final hour before a traveler books, interest in a single hotel jumps 10x. Here is what happens inside that window.
September 15, 2026
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Jennifer Newman
The Three Pillars of Smarter CTV Targeting
Three pillars working in sync to support one smarter CTV strategy. Here's the difference between a CTV campaign that performs and one that just runs.
September 10, 2026
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Maddie Michowski
Fanatics Betting & Gaming Stopped Chasing Every Bettor
Every sportsbook is chasing the same high-value bettor. Fanatics decided that race was not worth running and built a different playbook.
August 25, 2026
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Team Cognitiv
Employee Spotlight Series: Q+A with Rucha Khopkar
She debugs models by day and dreams up pottery mugs by night. Meet Rucha, our August employee spotlight.
August 17, 2026
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Veerprit Belford
No Ghosting, No Guessing: Here's Exactly What to Expect When You Interview at Cognitiv
What to expect at every stage of our hiring process, plus our approach to AI and interview preparation.
August 12, 2026
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Aaron Andalman
Building AudienceGPT™: A Breakthrough in Dynamic Audience Creation
Audience targeting has always been a guessing game built on incomplete signals. See how AudienceGPT™ uses reasoning AI to finally get it right.
August 5, 2026
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Veerprit Belford
No Ghosting, No Guessing: Why We Hire the Way We Do
Every hire either raises the bar or lowers it. Here is what we look for, and why your recruiter is truly on your side.
July 29, 2026
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Aileen Tobin
Setting the Record Straight: Common Misconceptions About AI-Powered Contextual Targeting
Five common myths about AI contextual targeting, debunked. Cognitiv sets the record straight.
July 28, 2026
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Team Cognitiv
Employee Spotlight Series: Q+A with Margaret Williamson
Meet Margaret Williamson, our July spotlight! Dallas-based AE bringing a jack-of-all-trades perspective to our sales team.