Performance CTV

Unlock the full potential of CTV advertising, where precision meets performance.

Access real-time user intent signals across all CTV devices to deliver ads to the right viewer at the perfect moment, maximizing the impact of every impression.

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Inventory

Our expanding supply of ad-supported inventory from a growing number of publishers.

TV Publishers

OTT Native

Devices

Full-Funnel Impact

From building awareness to driving actions, our platform supports full-funnel marketing strategies via a single identity spine, ensuring a cohesive and impactful user experience.

Building Awareness

With offerings like brand lift and unique reach KPIs

Nurturing Interest

Nurturing Interest via sequential messaging

Driving Action

Close the deal with advanced cross-device retargeting

FAQs

How does Cognitiv address common challenges in the CTV advertising landscape?

Cognitiv's Performance CTV is specifically designed to tackle key industry challenges including ad repetition, lack of personalization, and transparency issues. By using deep learning to optimize ad frequency and ensure ads are shown to the right users at the right times, Cognitiv reduces ad fatigue while improving relevance and user experience.

How does the Cognitiv Device ID Graph improve CTV advertising campaigns?

Our Device ID Graph allows for a more holistic understanding of a viewer's preferences and behaviors by incorporating insights from their activity on other devices. This multi-dimensional view enables advertisers to deliver more relevant and engaging ads on CTV platforms, optimized based on the user's entire digital footprint. By targeting users rather than devices, Cognitiv ensures that messaging is consistent and coherent across all touchpoints, enhancing the impact and efficiency of CTV campaigns.

Discover what the brain behind the brands can do for you.

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