Curation

The power of deep learning advertising, in your hands.

Apply a custom deep learning algorithm that better predicts consumer behavior in the DSP of your choice.

How It Works

Step 1:  
Configuration and Preparation

To tailor the campaign to your unique needs, Cognitiv learns the nuances of your current consumers through a myriad of data onboarding options including website pixel, footfall statistics, CRM data, and offline sales.

Step 2:
Model Training and Deal Setup

After a statistically significant volume of data has been collected to understand your current consumers, our team of data scientists will train a custom deep learning model that can accurately predict impressions with a high likelihood of conversion.

Step 3:
Activation and Monitoring

Once the model is ready, a Deal ID will be packaged for you to activate in the DSP of your choice along with set-up best practices. Our team will continuously monitor the campaign’s performance, adjusting as needed for peak performance.

Available through

Integrates directly with any DSP

and more!

FAQs

How is Curation different from the Deep Learning DSP?

Where the Deep Learning DSP is a managed service offering done in-house for clients, Curation differs by bringing our deep learning technology to any DSP of the advertiser’s choice. This product automates media buying through custom AI algorithms that predict conversion likelihood for each impression and only sends those that have a high probability of leading to a conversion.

Is Curation suitable for advertisers with existing DSP partnerships?

Absolutely. Curation is designed for advertisers who prefer to continue using their current DSPs but wish to enhance their campaigns with deep learning capabilities. This product seamlessly integrates with any DSP, providing a more advanced impression-level optimization-based tactic to complement your DSP AI optimizer.

How can an advertiser implement Curation in their campaign strategy?

Advertisers can implement Curation by targeting the dynamic Deal ID we provide, which has been trained and optimized by a custom deep learning algorithm. This process requires minimal setup and is compatible with any DSP, allowing for easy activation and significant performance improvements.

Discover what the brain behind the brands can do for you.

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Cannes Lions 2025

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