The POSSIBLE 2025 Pulse: Marketing Insights from Miami Beach

Over the past year, I've attended events on digital advertising topics like cookie decline and CTV's rise. Here are my takeaways from Digiday's Summit.

Adweek's 2021 Young Influentials list honors innovators under 40 in media, marketing, and tech, featuring leaders from Instagram, Bumble, Hulu, Glossier, and Cognitiv.

This year’s Adexchanger Programmatic I/O gathered digital marketing leaders to discuss key trends: identity, CTV, and agencies' evolving role.

Cognitiv announced the appointment of Meredith Tehan as Senior VP of Sales, leading revenue growth for its deep learning media buying tools.

Our recent Ad Age panel discussed DTC customer acquisition strategies beyond search and social, featuring insights from Hippo, Blume, and Thistle on their pandemic-influenced efforts.

This is why it’s especially meaningful for Cognitiv to share that we have been shortlisted for Digiday’s 2021 Worklife Awards for Most Collaborative Culture.

The marketing industry is ever-evolving, with new technologies emerging daily. Currently, SaaS is the dominant trend, offering agencies and brands transparent campaign control.

With in-person events rare, I enjoyed connecting with fellow marketers at CommerceNext. My roundtable focused on customer acquisition beyond search and social.

Cognitiv is proud to be a finalist for the Digiday Technology Awards, shortlisted for Best Buy-Side Programmatic Platform for 2021.